Friday, May 15, 2009

Now is the time


I must say I am quite excited to be back at KubotekUSA. My time in the 3D printing and prototype world is still an interest of mine, but being presented with the opportunity to take on the role as VP of Sales and Marketing couldn't happen at a better time. The discussions and advancements of explicit modelers has started to get the attention of serious CAD users to take another look at the advantages being offered in this environment. Kubotek has been in this arena for quite some time and has brought much of the break through technology that we see today to market very early on.

We are unique in the fact that we provide a true hybrid/explicit modeling environment. This allows us to work with any geometry and topology that we create or import. In the chaotic, open world of data moving down stream for various applications, many companies can not predict what their needs will be and what information or data they will need to extract or manipulate. This is a great example of why manufactures and suppliers find our technology to be of great value. We solve problems that are not always planned. One of my mentors when talking about rapid manufacturing would say that in traditional manufacturing it is common to sacrifice time for efficiency, but in a rapid manufacturing environment it is efficiency that is sacrificed to save time. We feel we provide the tools that bring control to this rapid environment. I am hopeful that we at Kubotek can deliver our message and get people as excited about our products as we are. We have never swayed away from the direct modeling approach for over 20 years and are very happy to see people follow in our tracks. This validates our direction and commitment to solving problems.

One last thought. It is often difficult to get users to take a look at an alternative approach for creating and editing CAD geometry, mainly because they feel their solution meets their needs. In many instances this is the case, but if you are not aware that there is a better approach to solving a problem, is it perceived as a problem that needs to be solved?

If you are not convinced the old paradigm is the answer, we are ready to show you the way. I look forward to speaking with you more on this and on other CAD and manufacturing related subjects.


Jason Bassi

0 comments:

Post a Comment